A leading Indian DTH brand needed to improve customer retention through renewals and personalized offers, while reducing manual dependency. Gnani.ai deployed Renewal365 to deliver scalable and intelligent engagement.
The Solution
Sun Direct adopted Renewal365 to automate renewals, reactivating dormant users and optimizing retention. The AI-led workflows scaled engagement, reduced manual work, and delivered dynamic discounts to maximize conversion.
Automated subscription renewal flows triggered timely calls across thousands of customers, improving continuity and satisfaction.
Introduced intelligent follow-ups for behavior-based segmentation to capture late or hesitant renewals effectively.
Delivered real-time discount prompts and personalized offers for high-value customers, boosting revenue.
Implemented analytics-driven refinements to enhance response rates and campaign ROI continuously.
This automation enabled Sun Direct to achieve measurable revenue gains, cost savings, and stronger retention outcomes.
The Impact
Sun Direct achieved measurable revenue growth, reduced operational effort, and increased engagement quality with voice AI automation.
