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Swacch Citizen scales public engagement with Voice AI

Engagement performance boost

AI-powered voice automation increased participation and reduced survey friction for Swacch Citizen’s national campaigns.

30Cr+

people reached

28.80%

completion rate

44.30%

response gain

0.49×

efficiency ratio*
Organisation
Swacch Citizen Initiative
Website
https://swachhbharatmission.gov.in
Industry
Civic Engagement / Government
Founded
2014
Channel
Voice AI (Outbound Automation)
Usecases
Automated citizen surveys, multilingual outreach, engagement analytics
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A nationwide civic campaign struggled to scale citizen surveys due to manual limitations and low engagement. Gnani.ai implemented voice AI automation for effective and personalized outreach.

The Solution

Swacch Citizen leveraged Acquire365 to automate nationwide multilingual survey engagement for public feedback. This solution enhanced participation rates, optimized outreach strategies, and delivered actionable data insights.

01

Launched large-scale multilingual outbound campaigns for citizen surveys, ensuring broad inclusivity and reach.

02

Designed adaptive conversational flows to minimize drop-offs and improve survey completion rates.

03

Integrated analytics dashboards for real-time monitoring of campaign performance and response metrics.

04

Implemented continuous feedback loops for optimizing scripts, timing, and personalization strategies.

This solution turned fragmented outreach into a scalable and inclusive civic engagement model.

The Impact

The campaign achieved unprecedented participation and high-quality data capture, transforming governance engagement models.

30Cr+

outreach

28.80%

completion

44.30%

response gain

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